The Briarcliff Motel/Massachusetts getaway
Vintage Americana meets scandi for this renovated 60s roadside motel in the Berkshires serving city based weekenders.
company has been sold — Assets no longer live
What happens when you take a faded American icon (the roadside motel) and mix in a regular visitor (a local bear) and European owners set on creating a modern retreat (in an area of B&B chintz)? You get The Briarcliff Motel, and a steady stream of happy visitors from Boston and New York seeking nature, antiques and tree peeping in their lives. With a dose of city style.
You also get branding celebrating the bear mascot and an eclectic mixture of modern, retro and quirk that lets people know this motel might make jokes about Psycho…and they’re okay with that.